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Home Beef Rubs

Fire up your flavour

Beef

From a quick sear to a slow smoke. Find the seasoning for your next great cut.

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10 products · Prices in AUD

Products

Xtra Mojo

BRZ Food · 250 g

Xtra Mojo

Garlic and spices for steak and more.

$18.95 AUD
Gringo

BRZ Food · 120 g

Gringo

Chimichurri herbs, no added salt.

$18.95 AUD
Lamb Grenade

Meat Lab · 230 g

Lamb Grenade

Herbs, spices and brown sugars.

$19.95 AUD
Tommy Gun

Meat Lab · 225 g

Tommy Gun

Texas-style salt and pepper.

$19.95 AUD
Beef Bomber

Meat Lab · 250 g

Beef Bomber

Savoury spices with a touch of coffee.

$19.95 AUD
Mexicana

BRZ Food · 250 g

Mexicana

Mexican-inspired chilli and cocoa.

$18.95 AUD

BRZ Food · 970 g

Four Jar Set

Four grinds, four moments of the cook.

$64.95 AUD

Meat Lab · 1645 g

Christmas BBQ Box

Seven full-size jars, ships free in Australia.

$104.85 AUD

From the recipe blog

Cook with these rubs

All recipes →

Know your rub

Find the right rub
for your cook

Most of our rubs work on beef, which says more about beef than about the rubs. Four were built for it: a brisket rub, a steak seasoning, a coffee rub for steaks and slow cooks, and a rock salt blend for the cut your butcher calls rump cap.

Brisket rub

Tommy Gun is the Texas way: two ingredients, 65% salt and 35% pepper, ground coarse enough to stay on the meat through a twelve hour smoke. There is no sugar, so the bark comes from smoke and rendered fat rather than caramel. Start at 12 g per kilo, about 60 g for a 5 kg brisket. If you want a darker, more savoury bark, use Beef Bomber instead.

Steak seasoning

Beef Bomber mixes savoury spices with ground coffee and a little beef tallow. Pat the steak dry, coat it evenly and rest it for 10 minutes before it hits the grill. Xtra Mojo is the fine garlic and pepper seasoning Adriano Andrade used on every competition steak he lists, including the one that took 2nd place in Steak at the SCA World Championships in Fort Worth, Texas, in March 2026. For both, start at 16 g per kilo, about 4 g for a 250 g steak.

Rump cap and picanha

Picanha is coarse rock salt with herbs and dehydrated vegetables, no added sugar. Press it on all sides, rest it for 15 minutes, then grill. The full method is in picanha on the kettle. Serve it with chimichurri made from Gringo.

Low and slow beef

For shin, cheeks and other long cooks, try the smoked beef shin with Beef Bomber. Mince and chilli con carne take Mexicana, with chilli and cocoa.

Beef rub questions

What is the best rub for brisket?

For a classic Texas bark, Tommy Gun. For a darker, savoury bark with coffee, Beef Bomber. Both are made for long smokes.

When should I put the rub on?

Our beef rubs are applied before cooking. Beef Bomber rests for 10 minutes on the meat and Picanha for 15. For brisket, season before it goes into the smoker.

Do the beef rubs contain sugar?

Tommy Gun and Picanha have no added sugar. Beef Bomber and Xtra Mojo contain some, listed after the salt and the spices.

Is there a set with the beef rubs?

The Christmas BBQ Box has two Tommy Gun and two Beef Bomber among its seven jars. Every set is on the gift sets page.

Better together

Pairs that layer

Two rubs. More ways to cook. Explore combinations for your next BBQ.

Why the jars are different

Find the flavour.
Match the cook.

Choose Picanha for Brazilian-style rock salt seasoning, Xtra Mojo for steak, Mexicana for chilli and cocoa, or Gringo for chimichurri herbs. Compare flavours, food pairings and ways to use each blend.

Explore the cooking guide
A thick slice of cooked beef held up on a gloved hand, dark bark down one edge, the cook out of focus behind